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Do You Need Affordable & Dependable Computer Network Support for your Small Business 24/7?
"I have seen Craig grow his business from when he first started with us as our IT Consultant. He is great person all around. Easy to work with, very conscientious on his work, and always willing to help."
"I have worked with Craig with implementation of EMR (Electronic Medical Records) in the Durham area. He is extremely professional and very knowledgable with the current technologies."
How could your business improve if you could only focus on what you do best, and leave the IT work to someone who specializes in doing that efficiently?
By utilizing next-generation technology we can provide you with comprehensive, proactive 24/7 monitoring and protection for your critical servers and systems. We PREVENT down-time by catching small problems and fixing them before they become major problems.
In today’s hack-happy climate, internet and network security are too important to ignore….
24/7 Monitoring of Critical Servers and Systems help catch and prevent small problems from becoming big ones.
Firewall and Intrusion Prevention Systems (IDS) block hackers from infiltrating into your network and hijacking your server and using it for the next world-wide virus or spam attack
Health Reports that contain detailed health information about your network, servers and computers can be generated on-the-fly, or automatically emailed to you on a daily, weekly or monthly basis
Virus Protection – Advanced, Layered protection catches and blocks viruses before they even hit your firewall
Spam Prevention – Artificial Intelligence monitors emails for spam-related characteristics and blocks them before they hit your inbox
What is contextual targeting?
Contextual targeting is used to match ads that include keyword targeting to sites within the Content Network. Google analyzes each site’s content and theme, considering factors such as text, language, link structure, and page structure. From these factors, Google determines the central themes of each webpage and targets AdWords ads to the page based on the advertiser’s keyword selections and language and location targeting. As a result, contextually targeted ads provide useful information to readers, and attract an audience with an established interest in your message.
For instance, suppose you’ve created an ad group to advertise digital cameras, and it includes keywords like “digital cameras” and “camera cases.” We use contextual targeting to identify and place your ad on Google Content Network sites that share the same themes. That might mean webpages about camera equipment, discussion groups of camera enthusiasts, or a newsletter about digital photography.
Contextual targeting is always used when an ad group has keywords and the Content Network option is selected in the campaign settings page. This type of targeting can work with ad groups that have only keywords as well as ad groups that have both keywords and placements.
You can fine-tune ads for contextual targeting by using the site exclusion function in your AdWords account. With site exclusion, you can choose sites, or types of sites, that you don’t want your ads to appear on – such as competitor sites, low conversion rate sites, or sites that conflict with your interests.You can also combine keyword targeting and placement targeting in the same ad group. This lets you define specific content sites where you want your ads to appear (based on your keywords), and allows you to bid more effectively when a keyword match is found on a targeted site.
Keyword Advertising
Where will my ads appear when people search?
Ads from ad groups with keywords can appear on Google and the Google Network:
The Search Network
Your ads may appear alongside or above search results, as part of a results page as a user navigates through a site’s directory, or on other relevant search pages. Our global Search Network includes Google Maps, Google Product Search and Google Groups along with entities such as Virgin Media and Amazon.com.
The Content Network partners
Google’s extensive Content Network of websites and products includes these partners:
What is Google AdWords?
With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network — no matter what your budget, you’ll only pay when people click your ads.
AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results. That way, you’ll be advertising to an audience that’s already interested in your business. You can also choose to display your ads on content sites in the growing Google Network. And, you can choose the exact content placements where you’d like your ad to appear, or you can let Contextual Targeting match your keywords content.
You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.
There’s no minimum monthly charge with AdWords — just a nominal activation fee, plus the management level that you choose.
If you’d like to start advertising and you’re looking for a Google Advertising Professional agency, you have come to the right place! Call us today at 919-422-2607.