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Archive for the ‘seo’ Category

Google Local Business

May 1st, 2010

Google Local is the most popular local search used right now and if you’re not on the map you’re missing out on a large group of customers that are looking for you right now!

Call 919-422-2607 today to learn how we can help get you on the map to increase your business!

On April 20, 2010, Google changed their Google Local Business Center to Google Places. We have posted a except of their blogpost from http://googleblog.blogspot.com/2010/04/introducing-google-places.html below.

This is exciting because they introduced a few cool features:

Service areas: If you travel to serve customers, you can now show which geographic areas you serve. And if you run a business without a storefront or office location, you can now make your address private.

A new, simple way to advertise: For just $25 per month, businesses in select cities can make their listings stand out on Google.com and Google Maps with Tags. As of April 20, 2010, it’s only available to three new cities — Austin, Atlanta and Washington, D.C. — in addition to ongoing availability in Houston and San Jose, CA. In the coming weeks Google.com will be introducing Tags in Chicago, San Diego, Seattle, Boulder and San Francisco.

Business photo shoots: In addition to uploading their own photos, businesses in select cities can now request a free photo shoot of the interior of their business which we’ll use to supplement existing photos of businesses on Place Pages. We’ve been experimenting with this over the past few months, and now have created a site for businesses to learn more and express their interest in participating.

Customized QR codes: From the dashboard page of Google Places, businesses in the U.S. can download a QR code that’s unique to their business, directly from their dashboard page. QR codes can be placed on business cards or other marketing materials, and customers can scan them with certain smartphones to be taken directly to the mobile version of the Place Page for that business.

Favorite Places: We’re doing a second round of our Favorite Places program, and are mailing window decals to 50,000 businesses around the U.S. These decals include a QR code that can be scanned with a smartphone to directly view the mobile Place Page for the business to learn more about their great offerings.

Call 919-422-2607 today to learn how we can help get you on the map to increase your business!

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Link Building

May 1st, 2010

What’s the most important thing for site rank today?

Link Building is the most important thing you can do for site rank. It’s the process of getting quality websites to link to your website, in order to improve search engine rankings. Link building techniques can include buying links, reciprocal linking, or entering barter arrangements.

All links are NOT created equal! A site with 1000 low quality links from random places on the internet will not compete equally well with a site that has high quality links from laser targeted sites. Getting good quality links on a ongoing basis is a time consuming process.

Petronella Computer Consultants, Inc. can help you get the targeted links you need, on a recuring basis, to ensure your site climbs to the top of the search engines. An ongoing effort is needed to keep climbing, in combination with other seo marketing techniques. Call us today at 919-422-2607 to get a free consultation on how we can implement link building into your SEO campaign!

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Local Business Marketing

May 1st, 2010

Local customers are looking for you right now

86% of local searchers follow up with contact and 61% of those make a purchase, but they can’t contact you if they can’t find you.

“70% of U.S. households now use the Internet as an information source when shopping locally for products and services…”  (Source: The Kelsey Group)

It’s no longer enough to use traditional forms of media; your business must market online to capture customers. Petronella Computer Consultants, Inc. can help. Whether it’s your state, town, or around the corner, we’ll find the mix of terms and content that will get your business results from local search marketing.

What Petronella Computer Consultants, Inc. Will Do for You

  • Reach local, mobile customers who are ready to purchase
  • Work with you one-on-one to determine your goals
  • Design a customized local search marketing campaign
  • Provide all the reporting you need to prove ROI

If you’d like to know more about what local search marketing can do for your business, call our friendly professionals today at 919-422-2607 for a free consultation.

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Contextual Targeting

March 16th, 2010

What is contextual targeting?

Contextual targeting is used to match ads that include keyword targeting to sites within the Content Network. Google analyzes each site’s content and theme, considering factors such as text, language, link structure, and page structure. From these factors, Google determines the central themes of each webpage and targets AdWords ads to the page based on the advertiser’s keyword selections and language and location targeting. As a result, contextually targeted ads provide useful information to readers, and attract an audience with an established interest in your message.

For instance, suppose you’ve created an ad group to advertise digital cameras, and it includes keywords like “digital cameras” and “camera cases.” We use contextual targeting to identify and place your ad on Google Content Network sites that share the same themes. That might mean webpages about camera equipment, discussion groups of camera enthusiasts, or a newsletter about digital photography.

Contextual targeting is always used when an ad group has keywords and the Content Network option is selected in the campaign settings page. This type of targeting can work with ad groups that have only keywords as well as ad groups that have both keywords and placements.

You can fine-tune ads for contextual targeting by using the site exclusion function in your AdWords account. With site exclusion, you can choose sites, or types of sites, that you don’t want your ads to appear on – such as competitor sites, low conversion rate sites, or sites that conflict with your interests.You can also combine keyword targeting and placement targeting in the same ad group. This lets you define specific content sites where you want your ads to appear (based on your keywords), and allows you to bid more effectively when a keyword match is found on a targeted site.

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Keyword Advertising

March 16th, 2010

Keyword Advertising

This type of advertising uses keywords to trigger ads. Typically, advertisers select a set of keywords related to the product or service they wish to advertise. The ads are then displayed in relevant places based on those keywords. For example, Google matches advertiser-selected keywords to user search terms on Google.com in order to show relevant ads.

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Google Network

March 16th, 2010

Where will my ads appear when people search?

Ads with keywords

Ads from ad groups with keywords can appear on Google and the Google Network:

  • Google search results pages: Alongside or above the search results.
  • The Google Network: Search and content websites, plus other products and blogs. The Google Network is the largest advertising network available online, reaching over 86% of Internet users worldwide. You can be certain that your ads reach your target audience with Google AdWords.

The Search Network

Your ads may appear alongside or above search results, as part of a results page as a user navigates through a site’s directory, or on other relevant search pages. Our global Search Network includes Google Maps, Google Product Search and Google Groups along with entities such as Virgin Media and Amazon.com.

The Content Network partners

Google’s extensive Content Network of websites and products includes these partners:

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Google Adwords

March 16th, 2010

What is Google AdWords?

With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network — no matter what your budget, you’ll only pay when people click your ads.

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results. That way, you’ll be advertising to an audience that’s already interested in your business. You can also choose to display your ads on content sites in the growing Google Network. And, you can choose the exact content placements where you’d like your ad to appear, or you can let Contextual Targeting match your keywords content.

You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.

There’s no minimum monthly charge with AdWords — just a nominal activation fee, plus the management level that you choose.

If you’d like to start advertising and you’re looking for a Google Advertising Professional agency, you have come to the right place! Call us today at 919-422-2607.

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